Oakhouse Arboricultural Services Ltd

Web design & branding

Company location
London, UK


Brief, research, brainstorming, wireframing, user interface design, development

Adobe XD, Adobe Illustrator, WordPress, HTML, CSS, PHP, jQuery

Good Garden Co

Branding and website design for a tree surgeon based in North London.

Oakhouse Arboricultural Services Ltd 1

“Aidan did a superb job building my website. He has an excellent eye for design and a seemingly perfect grasp of the software in both utilisation and troubleshooting. I would absolutely recommend him to any business looking for web design & hosting services.”

Micah Campbell
Tree Surgeon, Oakhouse Arboricultural Services Ltd

Good Garden Co
Good Garden Co


Good Garden Co

Project template

Good Garden Co

Contact page

Good Garden Co
Clarity PPC business card front
Clarity PPC business card back

The client had been working as a fully trained and highly skilled tree surgeon for a full 15 years before deciding to launch his company under its own brand.

Whilst it’s totally possible to operate as a successful tradesperson or business manager relying on referrals alone, developing clear branding can give businesses a great boost.

This new business branding with its associated website design offers extra market exposure, allowing our client to choose more of the work that comes his way, over time hopefully increasing his profit margins.

Colours and typography

The ethos of Oakhouse centres around expert tree care and personal business professionalism, so a strong but muted colour scheme seemed to fit.

The logo uses a solid green-grey with white and the website adds a thematic and mature green.

A serif typeface underscores the professional competency that reassures homeowners, with a more readable and modern sans serif typeface for body copy.

Website typeface: Trajan Pro 3 and Poppins

Logo typeface: Trajan Pro 3

Colour swatch

Fully responsive website design

One website built to look great on devices of all sizes.

Senva website mockups

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