What comes to mind when you think of the word brand?

Chances are a logo is somewhere near the top of the list, but there’s so much more to a good brand than a decent logo.

Branding logo ideas
Good design communicates quality.

Therefore a well thought through brand strategy will express your identity. It will communicate your values, your vibe, and ultimately add lasting value to your business.

Lucid Rhino blue logo
Clarity PPC business card back
Clarity PPC business card front
ClarityPPC logo
Clarity PPC business card back
Clarity PPC business card front

Beyond your logo, website and business card, quality branding is about communicating value and spirit in all you do. If you have a message and vision I can work with you to design a full-fledged brand strategy that will hit the mark with your ideal client.

We'll work together to develop your business plan into a smashing brand strategy.

“Trust increases when we get the details right.

Customers judge online credibility by evaluating the visual design, copywriting, and interactions.

If trust matters to your business, then design details should matter too.”
Braden Kowitz

What are you looking for?

Are you starting from scratch or looking to rebrand?

    Branding a New Business

    I get the challenge. When you’re starting out you’re in exploration mode, trying a few things out, refining as you go. You don’t have much revenue behind you and don’t want to set things in stone too early.

    In fact, while in this exploration phase the most important thing is honing your business plan. A well thought through and tightly targeted business plan will lay the essential groundwork for branding, making it much more effective in the long run.

    If you have a plan I’d love to help make it work. We’ll work together to develop a killer branding strategy will add serious value to your business, as good design communicates quality.

    Rebranding an Established Businesses

    There’s not much worse than putting years of effort into providing a service and product you can be proud of for it to be let down by first impressions. I get it: you want to be proud the way your business is presented, whether online, in email and in print.

    This is one area that’s often neglected or developed in an ad hoc fashion, but a solid visual brand strategy, including identity and messaging guidelines, can make all the difference.

    I’ve developed extensive and effective rebranding strategies that include a wide array of brand media.

    What’s my branding strategy process?


    1. Hello

    We’ll have an initial, free, no obligation chat (online or in person) about your business so we’re all starting on the same page. Depending on the outcome I’ll then recommend a course of action according to what I believe will add genuine value to your business, and prepare a quote for the work.

    2. Strategy

    After agreeing the scope of work we’ll sit down for 1 – 2 hours to get to grips with your business’ history, values, pain points and goals. This stage is key as it will give focus to the project and make sure any work I do hits the spot, giving you a good return on your investment.

    Then I’ll go away and further develop this discussion into a full-fledged branding strategy, keeping you in the loop.

    3. Design

    After updating you on how things are shaping up I’ll create messaging and graphic guidelines and assets. For details of what this can include see below.

    Business cards

    What could your branding strategy include?

    The resultant brand strategy, identity and messaging can include:

    1. Proposals for a business name and slogan
    2. Logo designs, which when finalised will be developed into a logo package with assets for various formats (e.g. wide format, social media accounts, small print etc)
    3. Messaging guidelines for online and offline media
    4. A style guide detailing graphical styles to use in various formats: typefaces, typography, colours, spacing, images, logos and other symbolism
    5. Business stationery such as letterheads, business cards, compliment slips, letters etc

    Frequently Asked Questions


    How do I find a good brand designer?

    To find a good brand designer, begin by researching and exploring designers' portfolios to get a feel for their style and experience. Look for designers with positive client testimonials, a strong understanding of your industry, and a proven track record of successful branding projects. Seek recommendations from your professional network, or search for designers through online platforms and social media. When you find a designer that resonates with your brand vision, set up a consultation to discuss your project and goals in detail.


    How much should a designer charge for a logo?

    The cost of a logo design can vary greatly depending on the designer's experience, the complexity of the project, and the level of customization required. In the UK, you can expect to pay anywhere from £250 for a basic logo design to over £1,000 for a comprehensive branding package. Keep in mind that investing in a professionally designed logo is essential for establishing a strong brand identity and setting your business apart from the competition.


    How do you charge for brand design?

    As a branding designer, I offer a range of pricing options to accommodate different client needs and budgets. Pricing can be project-based, hourly, or retainer-based, depending on the scope of work and the level of ongoing support required. My goal is to provide transparent pricing that reflects the value and expertise I bring to your branding project. I'll work closely with you to understand your goals and create a custom proposal that outlines the deliverables, timeline, and costs.


    How do I start a branding designer?

    To start working with a branding designer, reach out to the designer you're interested in working with, and schedule an initial consultation to discuss your project. This meeting allows both parties to explore the project's goals, expectations, and requirements. If you decide to move forward together, the designer will provide a proposal outlining the scope of work, deliverables, timeline, and costs. Once you approve the proposal and any necessary agreements are signed, the designer will begin the creative process of crafting your brand identity.


    How can I ensure brand consistency across all platforms?

    To maintain brand consistency, it's crucial to develop a comprehensive brand style guide that outlines your brand's visual elements, such as colours, typography, logo usage, and imagery. This guide should also include information on tone and messaging to ensure a cohesive brand voice. Working with a professional branding designer can help you create a style guide that is easy to follow, ensuring consistency across all marketing materials and platforms.


    What is the difference between branding and logo design?

    Logo design is just one aspect of branding. While a logo serves as a visual representation of your company, branding encompasses the overall perception of your business in the minds of your customers. A comprehensive branding strategy includes not only visual elements such as logos, colours, and typography but also messaging, tone, and customer experience. A branding designer will help you create a cohesive and memorable brand identity that resonates with your target audience and sets your business apart from competitors.


    How do I know if my branding is effective?

    Effective branding should resonate with your target audience, create a strong emotional connection, and communicate your company's unique value proposition. To assess the effectiveness of your branding, consider factors such as customer feedback, brand recognition, and the ability of your branding to differentiate your business from competitors. Regularly review your branding strategy and make adjustments as needed to ensure it remains relevant and impactful in the ever-evolving marketplace.

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