Small businesses often have a hard time attracting new clients in an increasingly competitive marketplace. If you feel like you’ve run out of marketing schemes, launching a newsletter might be the best way to get the edge that you seek for your brand. Today, Lucid Rhino explains how a newsletter will help you attract new customers.
1. Demonstrate Your Value
The greatest asset of a newsletter is the opportunity it provides for you to demonstrate the value of your business to prospective customers. A visitor to your website may browse products or read a description of your services, but a newsletter recipient has a greater insight into why your brand is relevant to their needs.
2. Encourage Sharing
When you craft newsletter content that successfully demonstrates your brand’s value, you can expect readers to share it with their friends and family. This is a vital component of achieving your growth goals. According to Referral Rock, 74% of consumers say that word of mouth plays a big role in their purchasing decisions — you can harness this power with great newsletter content.
3. Establish Your Branding
A newsletter is also an important tool to establish your company’s brand. DesignRush notes that this includes its visual identity and its overall voice. You can create a consistent visual identity by hiring a graphic designer to create images for the newsletter, and you can ensure that your brand’s voice is up to par by enlisting help from a professional copywriter. It’s crucial that your newsletter is tailored to your brand’s target audience, so carefully consider the characteristics of your customers.
4. Format Strategically
Newsletter readers want to see content that’s attractive, engaging, and polished. The best way to accomplish this is to create a layout that looks like it’s straight out of a magazine, and to do so, you’ll need the right tools. Look for tools that help you revise, review, and share your newsletter with ease. For instance, if you need to convert images to PDF, you can use a free tool to make the process easier.
5. Offer Incentives
Nothing attracts new customers more effectively than a great deal. Customers want to know that you value their business — and they also want to save money — which makes discount incentives a win-win for your newsletter. You can turn prospective customers into consumers by providing promotions and other incentives in your newsletter.
6. Visualise Data
It’s important to strike a balance between style and substance when you’re writing your newsletter’s text. In addition to fun tips and lighthearted content, prospective customers will want to see data about the value of your brand’s products or services. To achieve this, use data visualisation tools such as pie charts or infographics.
7. Don’t Make Mistakes
Avoiding mistakes is yet another key factor in your newsletter’s success. Rather than buying email lists — which may cause your newsletter to go straight to a spam folder — build your newsletter’s readership organically. You must also be sure not to forget a call to action such as a Facebook button, a promo code, or a contact form. Don’t send the newsletter from a personal email address, and don’t neglect to monitor the success of your campaign. You can keep track of results with a tool that offers statistics on your newsletter’s readership, whether or not it’s working, and how many people open it.
Turn Readers Into Customers With a Newsletter
Building a consistent readership for your newsletter is the key to growing your business. Create an attractive layout and avoid common mistakes like buying email lists to ensure that your readers are ready to become customers. And be sure to include content that your readers will find valuable. If they aren’t interested, then they will neither open nor read your newsletter. Take what you know of your target audience and use it to create something that interests them and you will both reap the rewards.
If you’re looking for a top-notch web designer, look no further than Lucid Rhino. Reach out today to schedule an appointment!