As more and more small business owners look to take control of their online presence, the DIY website has become increasingly popular. DIY website builders can provide a cheap starting point to establishing an online presence, but it’s important to be aware of the potential pitfalls that come with this approach.
In this blog post, we’ll outline the five biggest mistakes that DIY website builders often make, and how you can avoid them.
1: Not having a clear plan or goal for your website
Before you even start building your website, it’s crucial to have a clear idea of what you want to achieve with it. Are you looking to generate leads, sell products, or simply provide information about your business? By having a specific goal in mind, you’ll be able to create a website that is tailored to your needs and helps you achieve your desired outcomes.
2. Using a template that doesn't reflect your brand
While templates can be a great starting point for building a DIY website, it’s important to customize them so that they reflect your brand. This includes using your own logo, images, and colours to create a cohesive look and feel. If your website looks like it was cobbled together from a generic template, it will be less effective at engaging your visitors and building trust.
3: Not having a mobile-friendly design
In today’s digital age, it’s essential that your website is optimized for mobile devices. With more and more people accessing the internet on their phones and tablets, it’s important to ensure that your website is easy to navigate and read on these devices. If your website isn’t mobile-friendly, you risk turning away a significant portion of your potential audience.
4: Lack of emphasis on search engine optimization (SEO)
SEO is the practice of optimizing your website to rank highly in search engine results pages (SERPs). By using relevant keywords and following best practices for on-page optimization, you can help your website rank higher in search results and attract more organic traffic. Many DIY website builders overlook the importance of SEO, resulting in websites that are hard to find and don’t generate much traffic.
5: Not regularly updating and maintaining the website
A website is a living, breathing entity that needs regular attention to stay fresh and effective. This includes making sure all links are working, updating content to keep it current, and addressing any technical issues that arise. If you don’t keep your website up to date, it will quickly become stale and ineffective.
By avoiding these common mistakes, you’ll be well on your way to building a DIY website that is effective and successful. While it may take a bit more time and effort to do it yourself, the reward of having a website that truly represents your brand and helps you achieve your business goals is well worth it.
Contact me for a free introductory call to see how getting a website can really boost your business to the next level.