9 Simple Web Design Tips for Small Business Owners

9 Simple Web Design Tips for Small Business Owners

As a small business owner, it’s important to have a website that represents your brand and attracts customers. But with so many options and considerations, it can be overwhelming to know where to start with web design. Here are some tips to help you create a...
How to Earn Extra Money as an Artist: Tips and Ideas for Creatives

How to Earn Extra Money as an Artist: Tips and Ideas for Creatives

If you’re creative and passionate about art, a career as a professional artist, illustrator, photographer, animator, or graphic designer can be incredibly rewarding — especially if you love what you do. However, even some of the most talented creatives struggle to...
Should a New Business Pay for Search Ads or SEO?

Should a New Business Pay for Search Ads or SEO?

I’ve been asked a few times for advice on the best strategy for promoting new businesses online. Is it better to buy pay per click ads or to work on search engine optimisation just after a business website goes live? How do they stack up: adwords vs SEO? Most...
How to Narrow Down Your Target Market

How to Narrow Down Your Target Market

There are many elements of branding that are crucial to the success of a business, however, arguably the most crucial is determining your target audience and using it to your advantage. Many businesses focus first on the visual identity of their brand, but overlook...
17 Key Features Every Website Needs

17 Key Features Every Website Needs

It can be hard to know where to start when designing a website. There are so many options and it can seem complicated. Well don’t fear, in this post I’m going to show you the key elements that every website needs to set itself up for success. What really annoys you on...
What Is a Business Branding Strategy?

What Is a Business Branding Strategy?

I mean, isn’t it just about making pretty logos and letterheads? Why don’t we just call it graphic design? Well, not exactly. A good branding strategy doesn’t start there, but it does go there eventually. Defining terms The word “brand”...
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