Oakhouse Arboricultural Services Ltd

Category
Web design & branding

Completed
2020

Technologies
Adobe XD, Adobe Illustrator, WordPress, HTML, CSS, PHP, jQuery

Process
Brief, research, brainstorming, wireframing, user interface design, development

Good Garden Co

Branding and website design for a tree surgeon based in North London.

Good Garden Co
Good Garden Co

Homepage

Good Garden Co

Project template

Good Garden Co

Contact page

Good Garden Co
Clarity PPC business card front
Clarity PPC business card back

The client had been working as a fully trained and highly skilled tree surgeon for a full 15 years before deciding to launch his company under its own brand.

Whilst it’s totally possible to operate as a successful tradesperson or business manager relying on referrals alone, developing clear branding can give businesses a great boost.

This new business branding with its associated website design offers extra market exposure, allowing our client to choose more of the work that comes his way, over time hopefully increasing his profit margins.

Colours and typography

The ethos of Oakhouse centres around expert tree care and personal business professionalism, so a strong but muted colour scheme seemed to fit.

The logo uses a solid green-grey with white and the website adds a thematic and mature green.

A serif typeface underscores the professional competency that reassures homeowners, with a more readable and modern sans serif typeface for body copy.

Website typeface: Trajan Pro 3 and Poppins

Logo typeface: Trajan Pro 3

Colour swatch

Fully responsive website design

One website built to look great on devices of all sizes.

Senva website mockups

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