After I had the privilege of redesigning and rebuilding this amazing charity’s website they came back to me to refresh their branding. They were in a process of restructuring and resetting vision, and that’s the ideal time to bring new focus through rebranding.
Step 1: Development of logo concepts
Step 2: A few alternative logo options
Final chosen logo design
JCT works with vulnerably housed people, connecting people in need with services. They primarily act as coaches and go-betweens, offering holistic support to help people improve their living situation.
So they wanted a brand that was open and approachable and communicated the message that they help people and communities connect. Several logo concepts centred on the idea of spheres or cells interacting or connecting, with JCT being the point of contact or interaction between nodes.
Colours and typography
Seeking to communicate both approachability and positive change, we settled on a complementary yellow and blue colour scheme. This bright but not garish warm and exciting yellow paired well with a solid, trustworthy safe blue.
Headlines: Myriad Pro Semibold SemiCondensed
Normal body copy: Myriad Pro Regular