Clarity PPC

Branding & web design

Company location
Milton Keynes, UK


Project duration
4 months

Brief, Research, Brainstorming, Sketching, UX, UI, Design Implementation

Paper & pen, Adobe XD, Adobe Illustrator, WordPress

Good Garden Co

Clarity PPC was started to bring clarity to the world of Pay Per Click marketing.

“Excellent service from Aidan at Lucid Rhino – Always a bit nervous when using new agencies but overall an enjoyable experience with a quality end product. I went for branding, web build and business cards. Initial brain-storming sessions really helped cement the vision and, from there, work was carried out on time and within budget. Really like the idea that I can make small edits to the site without the monthly fees of Wix and the like. Great option for small business. Highly recommended!”

Andy Hathaway
PPC consultant, Clarity PPC

Clarity PPC business card front
Clarity PPC business card back
Good Garden Co
Good Garden Co
Good Garden Co
Good Garden Co

I sat down with the founder to explore the values that were to set the business apart from the competition. We identified adjectives they wanted the business to be known for:

  • clarity
  • clean
  • honest
  • simple
  • personal

I developed these values into roughly 40 concepts, illustrating four or five variants until in liaison with the client we refined one into the final logo and colour scheme.

The core of the business is about optimising client’s pay per click advertising campaigns to get the best possible return on investment. So, the final chosen logo design combines these concepts of optimisation, clarity and transparency as it is comprised of three simple, clean spectacle lenses that overlap to create a representation of a shared “best of both worlds” space, akin to a Venn diagram.

From that initial brand design I designed and developed the business website, working with the client to develop its look, structure and functionality.

We continue to host this website for the client.

Colours and typography

Clarity, honesty and transparency were the watchwords, so we developed a colour scheme for the brand that’s fresh and clear.

Logo typeface: Cronos Pro 

Typeface for headings: Open Sans and Rubik

Typeface for copy: Open Sans

Colour swatch

Fully responsive website design

One website built to look great on devices of all sizes.

Senva website mockups

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