Clarity PPC was started to bring clarity to the world of Pay Per Click marketing.
I sat down with the founder to explore the values that were to set the business apart from the competition. We identified adjectives they wanted the business to be known for:
I developed these values into roughly 40 concepts, illustrating four or five variants until in liaison with the client we refined one into the final logo and colour scheme.
The core of the business is about optimising client’s pay per click advertising campaigns to get the best possible return on investment. So, the final chosen logo design combines these concepts of optimisation, clarity and transparency as it is comprised of three simple, clean spectacle lenses that overlap to create a representation of a shared “best of both worlds” space, akin to a Venn diagram.
From that initial brand design I designed and developed the business website, working with the client to develop its look, structure and functionality.
We continue to host this website for the client.
Colours and typography
Clarity, honesty and transparency were the watchwords, so we developed a colour scheme for the brand that’s fresh and clear.
Logo typeface: Cronos Pro
Typeface for headings: Open Sans and Rubik
Typeface for copy: Open Sans
Fully responsive website design
One website built to look great on devices of all sizes.