Why DIY doesn’t always fly
There are a ton of ecommerce options out there. Some are poor, a few are pretty good, but most of them tie things down pretty tightly.
At first it seems pretty attractive for a small business startup – what better than to build your website yourself with pre-made tools and templates? What could be more straightforward than to pay a regular monthly cost plus a cut of sales revenue?
The problem becomes apparent when you project that cost over the lifetime of your business. It soon mounts up.
Wouldn’t it be great to cut out the middleman taking a slice of your shop’s transactions?
Wouldn’t it be great to own your whole website and be able to move it to a new host whenever you find a better deal?
Wouldn’t it be great to not be limited in the competition-busting functionality you could add to your website?
It would have to cost a lot, right? Think again.