Designing for Gen Z: Strategies to Attract Younger Audiences

Designing for Gen Z: Strategies to Attract Younger Audiences

Born between the mid-1990s and early 2010s, Gen Z is fast becoming a formidable consumer group, wielding considerable influence over market trends and brand preferences. As digital natives, they possess unique online habits that set them apart from previous...
12 Tips for a Successful Website Launch

12 Tips for a Successful Website Launch

So you’re about to launch your new website. Congratulations! Launching a new website can be an exciting and nerve-wracking experience. There are so many things to consider and plan for, and it’s easy to feel overwhelmed. However, with the right approach...
6 Things Every Church Website Needs

6 Things Every Church Website Needs

As a church, having an online presence is essential in today’s digital age. Not only does it allow you to reach a wider audience, but it also provides a platform for communication and connection with your members and visitors. Here are five things every church...
9 Web Design Tips Small Business Owners Need to Know

9 Web Design Tips Small Business Owners Need to Know

As a small business owner, having a website that represents your brand and attracts customers is crucial. But with so many options and considerations, web design can be overwhelming. That’s where I come in. As a web designer with over 10 years of experience...
How to Earn Extra Money as an Artist: Tips and Ideas for Creatives

How to Earn Extra Money as an Artist: Tips and Ideas for Creatives

If you’re creative and passionate about art, a career as a professional artist, illustrator, photographer, animator, or graphic designer can be incredibly rewarding — especially if you love what you do. However, even some of the most talented creatives struggle to...
Should a New Business Pay for Search Ads or SEO?

Should a New Business Pay for Search Ads or SEO?

I’ve been asked a few times for advice on the best strategy for promoting new businesses online. Is it better to buy pay per click ads or to work on search engine optimisation just after a business website goes live? How do they stack up: adwords vs SEO? Most...
How to Narrow Down Your Target Market

How to Narrow Down Your Target Market

There are many elements of branding that are crucial to the success of a business, however, arguably the most crucial is determining your target audience and using it to your advantage. Many businesses focus first on the visual identity of their brand, but overlook...
17 Key Features Every Website Needs

17 Key Features Every Website Needs

It can be hard to know where to start when designing a website. There are so many options and it can seem complicated. Well don’t fear, in this post I’m going to show you the key elements that every website needs to set itself up for success. What really annoys you on...
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