Should a New Business Pay for Search Ads or SEO?

Should a New Business Pay for Search Ads or SEO?

I’ve been asked a few times for advice on the best strategy for promoting new businesses online. Is it better to buy pay per click ads or to work on search engine optimisation just after a business website goes live? How do they stack up: adwords vs SEO?Most...

New Offering: 360° Virtual Tour Photography, Site Plans & 3D

New Offering: 360° Virtual Tour Photography, Site Plans & 3D

Today’s first big news item is that alongside Lucid Rhino I’m starting a new venture called Bristol Virtual Tours. This venture will provide high quality 360° photography for estate agents, schools, universities, venues, car dealerships, events, retail spaces,...

20 Questions Your New Web Developer May Ask

20 Questions Your New Web Developer May Ask

Designing and building a website can be a daunting task, but it doesn't have to be. As a web designer, my first step in the process is to conduct a thorough discussion with the client to understand their project requirements. This is commonly known as a 'discovery...

Essential Free WordPress Plugins for 2021

Essential Free WordPress Plugins for 2021

OK, forgetting the infelicitous year that lies behind us, here’s my list of the seven WordPress plugins that I expect to be installing on every WordPress website I build in 2021:ComplianzCategory: compliance In the past, it has always been a bit of a headache...

How to Use Photoshop’s Sky Replacement Tool

How to Use Photoshop’s Sky Replacement Tool

Photoshop 2021 was released to the public yesterday and it contains a bunch of AI powered tools. Using Adobe’s Sensei AI, Photoshop can understand the contents of a picture and perform actions according to the depth of a scene and what’s in it. This is the kind of...

I Made a WordPress Website 93% Faster – Case Study

I Made a WordPress Website 93% Faster – Case Study

The need for speed I’m a website speed anorak. Web page load times aren't everything, but they do make a real difference to a website’s bottom line. Google says that as the load time of a web page increases from 1 second to 7 seconds, the probability of a mobile...

How to Change Divi Header Properties on Scroll

How to Change Divi Header Properties on Scroll

Just under a year ago, I posted a tutorial explaining how to change the Divi menu on scroll using a little jQuery. Now with Divi’s new Sticky Options you can do it right out of the box, without having to insert your own jQuery. These new sticky styles are brilliant....

How to Take Your Businesses Online During Lockdown

How to Take Your Businesses Online During Lockdown

If the COVID-19 outbreak means that you can't continue with your business as usual this may be a good time to move some or all of it online. If you've experienced a slowdown in business then the chances are your competitors probably will have too. Now of course...

How to Narrow Down Your Target Market

How to Narrow Down Your Target Market

There are many elements of branding that are crucial to the success of a business, however, arguably the most crucial is determining your target audience and using it to your advantage. Many businesses focus first on the visual identity of their brand, but overlook...

How to Add a Virtual Tip Jar to Your Website

How to Add a Virtual Tip Jar to Your Website

In the digital age, it’s easier than ever to create and share content online. Whether you’re a blogger, artist, or content creator, having a virtual tip jar on your website is a great way to monetize your work and engage with your audience. In this post, we’ll explore...

17 Key Features Every Website Needs

17 Key Features Every Website Needs

It can be hard to know where to start when designing a website. There are so many options and it can seem complicated. Well don’t fear, in this post I’m going to show you the key elements that every website needs to set itself up for success.What really annoys...

Google Is Tracking Your Phone’s Location to Fight Coronavirus

Google Is Tracking Your Phone’s Location to Fight Coronavirus

For a few years Google has been aggregating and analysing location data through our smartphones. This means they can do helpful things like diverting traffic away from congestion and letting people know how busy shops are before they start their journeys. You may have...