I don’t like to be overenthusiastic but this step-by-step guide really is the bees knees when it comes to local SEO. It contains a ton of useful steps that will help your business start ranking appropriately in local search engine results.
This flowchart is packed with valuable steps that will help your business climb the ranks in local search engine results, making it easier for potential customers in your area to find you online.
I love flowcharts because they’re visual, clear and even a little fun, and not just fun for SEO nerds. No matter how much work you’ve put in to your local search engine rankings already I can guarantee you’ll find some useful tips on what you should be working on next, below.
Click or tap the image below to see a full size version that you can zoom in to.
As always, if you’re after any tips or assistance with any aspect of local SEO, feel free to leave a comment or send us a proper message.
Now, if you find all that a bit overwhelming (it’s a lot, I know), here’s my list of the top 8 tips from the flowchart, with explanations:
- Optimize Google My Business: Claim and verify your Google My Business (GMB) listing, ensuring that all the information is accurate, complete, and up-to-date. Add relevant photos, business hours, and a well-crafted description.
- Consistent NAP (Name, Address, Phone number): Make sure your business’s NAP information is consistent across your website, social media profiles, and online directories. Consistency is crucial for search engines to recognize your business.
- Local keyword research: Conduct keyword research to identify relevant local keywords and phrases that your target audience is likely to search. Include these keywords in your website content, meta tags, and image alt text.
- Local content creation: Create high-quality, locally-focused content that engages your audience and showcases your expertise. This can include blog posts, articles, videos, and infographics related to local events, news, or industry-specific topics.
- Optimise for mobile: Ensure your website is mobile-friendly, as local searches are often conducted on mobile devices. Use responsive design, fast-loading pages, and easy-to-navigate menus to provide a seamless user experience.
- Build local citations: Get your business listed in reputable online directories and local business listing websites. This will help improve your online presence and visibility in local search results.
- Gather reviews: Encourage your customers to leave reviews on your Google My Business page and other review platforms. Positive reviews not only boost your reputation but also help improve your local search rankings.
- Utilise local structured data markup: Implement structured data markup (Schema) on your website to provide search engines with more detailed information about your business, helping them understand and display your content in local search results.