SEO – three little letters that can make a world of difference to your online content, whether you’re a business owner, a blogger or an online enthusiast of any sort. If you’ve been navigating the waters of Search Engine Optimisation, chances are, you’ve come across a myriad of tools designed to give you that coveted top spot in search results. One such tool, ChatGPT Plus, has an intriguing plugin that’s been the talk of the town: the SEO app.

Now, if you give ChatGPT running the plugin a website address and just ask it to write a similar article using the same SEO techniques, you’ll probably get something quite generic and short. It may not delve deep enough into the content and produce something as unique, helpful and well optimised as you’d like. That’s precisely why I’m here, ready to share a new way to tap into the potential of this plugin and make it work for you.

I’m going to unravel a method that makes the whole SEO optimisation process simpler, yet more effective. Think of it as taking a grand journey, breaking it down into manageable stages, ultimately leading to a more comprehensive, detailed, and well-thought-out output.

Introducing the Plugin

The plugin is like a secret weapon in the world of online content. It’s a powerful tool that seamlessly integrates with ChatGPT Plus, providing you with invaluable insights to optimise your content for search engines.

You see, the beauty of this plugin lies in its ability to draw from the boundless expanse of the internet. It can extract content from any external website you point it to, carefully analyse the information, and provide you with insights that will help your content stand out in the vast digital crowd.

But here’s the cherry on the cake: the SEO app plugin doesn’t just analyse; it also helps you craft SEO optimised content. It uses its analysis to inform you of the best practices, keywords, and techniques that can give your content the search engine appeal it deserves. With the SEO app plugin, you’re not just adapting to the SEO game; you’re setting the rules.

That said, like any tool, the plugin’s effectiveness largely depends on how you wield it. Some users have expressed concern about the brevity of its output, but as you’ll soon see, that’s not a limitation of the tool itself. Rather, it’s an opportunity for us to refine our approach and unlock the true power of the SEO app plugin.

Strategising SEO Optimisation with ChatGPT

To truly harness ChatGPT’s potential, we need to guide it carefully, and this requires a unique approach.

Imagine trying to solve a complex puzzle. You could dive in head-first, attempting to piece it all together at once. But more often than not, it’s more effective to break the problem down into smaller chunks, solving each part before moving on to the next. This is the very strategy we’ll apply when using the SEO app plugin with ChatGPT.

By breaking down the SEO optimisation process into smaller tasks, we enable ChatGPT to focus on each aspect of the process thoroughly. How this will work for us, in summary, is that we’ll use ChatGPT and the plugin to:

  1. Analyse the SEO techniques of a top-ranking article, identifying crucial keywords
  2. Suggest additional related topics
  3. Create an SEO-friendly outline for a new blog post
  4. Write the post one section at a time

This segmented approach results in longer, more detailed and comprehensive outputs from ChatGPT. It allows the tool to delve deeper into the intricacies of SEO and provide more insightful recommendations. Plus, it gives us greater control over the final output, allowing us to shape our content piece by piece, step by step.

Step-By-Step Guide to Using the Plugin with ChatGPT

1. Choosing a Topic and Sourcing an Optimised Article

Your first order of business is to decide on a topic for your blog post. Think about what your audience is interested in and what kind of information they’re likely to search for. For the sake of this guide, let’s say we’re focusing on “how to choose dog food”.

Next, you’ll want to put yourself in the shoes of your audience and perform a Google search using that exact phrase. Your aim is to find a non-advertisement article that ranks highly in the search results and seems well-optimised for the search engine. Why a non-ad article, you ask? Well, advertisements can often achieve high rankings due to paid promotions, which doesn’t necessarily reflect the organic SEO quality of the content.

Now that you’ve found a promising article, copy its URL. This is the article we’ll be using as a reference point for SEO analysis and keyword identification with ChatGPT and the SEO app plugin.

Remember, our goal isn’t to copy the article, but rather to understand what makes it successful from an SEO standpoint and use those insights to create our own unique, well-optimised content. This approach allows us to learn from the best practices already in play in our chosen topic area.

2. Assessing SEO Techniques and Identifying Keywords

Now with the SEO app plugin activated, prompt ChatGPT to assess the SEO techniques used in the article. For example, you might type: “Assess the SEO techniques the following article uses to rank well in search. Also give me a list of the most important keywords used.” Then paste the article URL and submit.

This is where the power of the SEO app plugin really shines. It will comb through the article, analysing its structure, content, and keyword usage to identify why it ranks so well. Then, it will provide you with a breakdown of the SEO techniques employed, as well as a list of the key keywords that are likely contributing to the article’s strong ranking.

This assessment is valuable in two ways. Firstly, it gives you a clear understanding of what’s working in SEO for this particular topic. Secondly, it gives you a list of essential keywords to consider when crafting your own content.

3. Identifying Related Topics and Questions

With a good grasp on the SEO techniques and keywords that are working well for our chosen topic, we can start considering what else our audience might find helpful. This is where we begin thinking about related topics and questions that our readers may have.

Ask ChatGPT for assistance in identifying these topics. For instance, you could type: “What other closely related topics/questions would a reader find helpful for this kind of blog post to cover?”

ChatGPT will then generate a list of suggestions. These could range from supplementary topics (e.g., “Understanding Dog Nutritional Needs”) to related questions your readers may have (e.g., “What are the signs of a good quality dog food?”).

These additional topics and questions serve two primary purposes. Firstly, they help ensure that your content is comprehensive and fully addresses the interests of your audience. Secondly, covering these related areas can potentially boost your content’s visibility for a wider range of search queries.

ChatGPT will probably come up with a very long list of suggestions, more than you’ll need, so you’ll probably want to pick just a few and ask it to include them in the next step. You could either comb through and choose which suggestions to include or ask ChatGPT to pick the best in the next step.

4. Creating an SEO-Optimised Blog Post Outline

Having all of our research in place, it’s time to start crafting an outline for our blog post. An outline is a vital tool that helps structure our content, ensuring it flows logically and covers all the important points we’ve identified.

Now, using the earlier assessment of the SEO best practices, the list of keywords, and the additional topics we’ve gathered, we prompt ChatGPT to generate an outline. You might say something like: “Write an outline for a blog post on the same topic, taking into consideration the SEO best practices you identified. Also include the five most helpful and popular additional questions/topics you just mentioned in your outline.”

ChatGPT will then generate a structured outline for our blog post. It will consider the SEO best practices and important keywords from our chosen article and incorporate the additional topics and questions we’ve selected. This provides us with a clear roadmap for our post, allowing us to ensure our content is not only engaging and informative for our readers, but also well-optimised for search engines.

Feel free to revise and refine the outline at this stage (or ask ChatGPT if it could be improved). An outline isn’t set in stone – it’s a flexible guide that should adapt as our understanding of the topic and our audience’s needs evolve. Once you’re satisfied with the structure and content of your outline, it’s time to start writing the actual blog post, one section at a time.

5. Writing the Blog Post Section by Section

This is where you begin writing the actual blog post, using ChatGPT. Approach this by breaking it down, focusing on one section at a time according to the outline.

Request ChatGPT to write each part, starting with the introduction. This is also the ideal point to specify any stylistic needs you have for the post. For instance, you could prompt, “Write the introduction. Use a friendly and clear tone and don’t use jargon. Use British English.”

Then continue that process for each section of the outline (though you probably won’t have to repeat the stylistic instructions in your prompt for each section). You should review each section created by ChatGPT to ensure it aligns with your vision and audience’s needs. If required, you can go back and ask ChatGPT to revise or expand of what it’s written.

Repeat this process for all sections, providing clear instructions for each. This method allows you to gradually build your post, ensuring every part meets your SEO strategy and standards.

The Potential of SEO app Plugin with ChatGPT

This method, which involves breaking down the SEO task into manageable chunks, allows us to deeply engage with each aspect of SEO – from assessing best practices to identifying keywords and formulating an optimised outline. This ensures our content is meticulously crafted to not only provide value to our readers but also perform well in search engine rankings.

What’s more, the process is an iterative one. We can assess the SEO strategies of various articles, derive insights, and continually refine our approach. This fosters a spirit of continuous learning and improvement, which is at the heart of successful SEO.

With ChatGPT and the SEO app plugin, we have a formidable toolset at our disposal that combines AI capabilities with human creativity. This amalgamation enables us to create comprehensive, detailed, and well-thought-out content that caters to our audience and aligns with SEO best practices.

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Author: Aidan Ashby

Aidan is a web and branding designer living in Bristol, UK. He’s a cautious optimist and is loathe to discuss himself in the third person. He loves pancakes and has a perpetual desire to just be sat in the woods with his feet up in front of a bonfire.

Connect with Aidan on LinkedIn.


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